“Our new Blue Chip Club loyalty rewards program is our way of rewarding our dedicated gamers and high-rollers while providing the casual gamer benefits on board that they have never had before,” said Susan Bonner, Vice President, Revenue Management and Onboard Revenue. The more tier points accumulated, the higher the tier level and the more per-sailing benefits a guest has at their disposal. Tier points are easily earned when a casino guest uses their Seapass card while playing in Fortunes Casino.
As guests continue to earn tier points, they will qualify to upgrade to a higher tier. Each level is based off a players’ past casino gaming activity with Celebrity. The program, launching April 2017, offers five new tier levels – starting at Pearl, Onyx, Amethyst, Sapphire, and the highest tier, Ruby. The program boasts a variety of brand new exciting benefits, including free slot-play, internet packages, specialty dining and spa credits as well as a variety of other onboard and shore side benefits designed to lure and reward both casual and serious casino players. MIAMI – Ap– Guests are being dealt a winning hand with the revitalization of Celebrity Cruises’ Casino Loyalty Rewards Program, the new and improved Blue Chip Club.
